Do you want to register a trademark? We will take care of it for you

What is a trademark?

A trademark is a sign (generally: verbal, verbal-graphic or graphic) used in business to identify the entrepreneur’s goods or services. A trademark is a symbol that is intended to distinguish and recognize an entrepreneur from the competition.

However, a trademark is not just any sign, but only a sign registered by the competent office, i.e. one for which the competent office grants protection rights (in the case of the national procedure – the Patent Office of the Republic of Poland, in the case of the EU procedure – the European Union Intellectual Property Office).

If an entrepreneur registers a trademark, he or she gains the right to exclusively use the registered designation in a specific territory for the entire protection period (which is 10 years, but may be extended for additional decades).

Obtaining a protection right for a trademark allows you to reduce the risk of infringements and, if they occur, makes it easier for the entrepreneur to pursue claims, not only in the case of the classic use of a trademark to name a specific product or service, or its standard use in advertising, but also in the case of using a protected sign in internet domain or as part of an online campaign (SEO, Google ADS).